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Client: NIF Global Panvel

Category: 360° Digital Revamp

Digital Transformation for Higher Education

Revamping digital systems and enhancing student engagement for NIF Global Panvel, streamlining admissions and boosting online presence.

Problem Statement

NIF Global Panvel relied heavily on outdated lead tracking processes, including spreadsheets and manual diaries. Their admissions pipeline lacked a centralized system, resulting in missed opportunities and inefficient follow-ups. The institution had no structured feedback mechanism, limited pricing strategy insights, and a weak digital presence that affected visibility and student engagement.

Our Approach

We conducted a comprehensive digital audit to assess technology gaps and user journeys. Through stakeholder interviews, competitor benchmarking, and sales mystery audits, we identified systemic breakdowns. Our focus was to build a digitally agile system that improved student communication, admissions efficiency, and online visibility—all within a localized, student-first narrative.

Our Solution

CRM & Lead Management:

Deployed a user-friendly CRM accessible via mobile, enabling counselors to manage 1000+ leads/season with real-time tracking and prioritization. Added analytics and feedback loops to optimize follow-up strategies.

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Website Redesign:

Built a modern, SEO-optimized website with improved UX to support program discovery and search ranking. Ensured dev-stage keyword indexing for immediate visibility.

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Brand Identity & Content:

Revamped visual identity and messaging across digital channels. Designed a student-focused content strategy to build emotional connection and drive organic traffic.

Event & Campaign Management:

Drove engagement for Tvastra Exhibition and Fusion Fiesta through influencer content, viral reels, and targeted WhatsApp + email campaigns.

Impact

  • Shifted admissions from manual to automated Sales CRM, improving response times and counselor productivity
  • Stronger local reputation through content and PR activities
  • SEO implementation delivered rankings on priority service keywords at launch
  • Higher visibility across student platforms and channels

Results

  • 1:6 Return on Ad Spend (ROAS)
  • 6% digital campaign conversion rate
  • 100,000+ impressions from branded content
  • Streamlined lead lifecycle with better tracking and reporting
  • Increased student inquiries and admission conversions
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